Why Enterprises are going Android first? And not iPhone.


The clash between iOS and Android has been going on since their inception. The two operating systems have been competing fiercely to gain a upper hand in the market. And in this entire showdown, enterprises often get torn apart by the dilemma of which platform to choose for their products and services. There was a time when enterprises used to experiment first on iPhone even before Android used to see their apps. But trends are changing now and companies are developing first on Android. Though it may look so, it is actually not surprising. We’ll tell you why

The penetration factor

The market share of Android has become so high that it appears like a monopoly of Andorid. From 69% market share in 2012, Android has gained 83% by 2015. On the other hand, iOS has lost its market share from 16.6% in 2012 to 13.9% in 2015. There are not as many iPhone users as there are Android users in the world. Consequently, having an Android application for an enterprise ensures wider reach amongst the masses compared to iOS.

Open source

Android is open source, whereas iOS is closed source. This one statement is enough to deter die-hard programmers from going to iOS platform for development. Though there are some open source bits in iOS, yet it can never match up to the liberty that Android gives to its users. This is again a reason why developers who work with enterprises like to go with Android first, when it comes to development of applications.

Higher agility

There was a time when enterprises used to test their apps on iOS first, because it used to provide a good testing ground for developers. But odds are changing now in favour of Android. The turnaround in Android apps is too fast. This helps the developers to hon their apps and deliver applications with highest standards of quality. Android, which was once a secondary or tertiary goal of programmers, has now become the primary platform to test their code on.


Android again takes a lead in the accessibility aspect. Anyone who is good with Java can begin working on Android. Android SDK is quite easily accessible and this gives enterprises the capability to create some of the most innovative apps. Developers don’t need to learn additional languages and tools to code on Android.  This makes the app development process faster. This helps to get a fully-functioning app ready in less time, which helps the enterprise to save costs and increase productivity of the workforce too. This way, the company can also roll out its application sooner into the app marketplace.

Easy installation

Your customers don’t need to download Android app only from Android market. It can be downloaded from any source. Moreover, there is a wide range of Android devices on which Android apps can be tested. This helps the enterprises to check the reliability and usability of Android apps on a wider range of gadgets, which translates to quality assurance for a wider range of customers.

Low entry barriers

If an enterprise wants to publish an Android app, the only thing thats required to be done is to prepare the APK and submit to Play Store. The approval process is also quite simpler, which means much lower entry barrier than the other app stores. This helps the enterprises to publish their apps sooner into the market, which also helps in getting the ‘first mover advantage’. Capturing the market becomes easier. Otherwise, a company may end up losing its target audience if a rival company publishes a similar app earlier.

No tension of hardware

Android has been created such that it is compatible with a large variety of hardware. Different manufacturers across the globe can install Android in their gadgets. This means that if an enterprise develops an Android app, it can run seamlessly on a large variety of devices, helping the business to tap into a larger market share than it is possible with iPhone. Moreover, Android devices come with a multitude of advanced features, which a developer can leverage for the benefit of an enterprise. This may not be the case with iOS always.

Leader in advanced features

Apple got water resistance feature in iPhone 7. Moreover, features like OLED display have been expected in iPhone 8. iPhones still don’t support microSD cards. These features have already been present in Android phones over the past few years. Looking at this scenario, it is not difficult to understand which platform customers prefer more. Android is a leader in getting advanced features on its phones. And this is why customers run behind Android more than they do so for iPhone. And this is exactly why enterprises are also vying for Android market, just because a huge population of tech-savvy people live there.

Larger community

The community of Android developers is far larger than iOS developer community. The developers inside enterprises can find easier, quicker and better support while they work. Troubleshooting is also aster for the same reason. It is easier to find and get solutions online for any bug fixing or troubleshooting tasks.


Android phones cost from USD 80 to USD 800. However, an Android phone of USD 200 has enough facilities to support all kinds of apps. An unlocked iPhone costs more than USD 700. This is why Android phones cater to a larger market segment and all categories of demographic dividend have Android phones. This gives enterprises another reason to opt for Android first than iPhone.


Android has grown to be a leader in the smartphone market. The fingers tapping on Android phones significantly outnumber the ones using iPhone. If enterprises have to target a wider market segment, Android is the platform to go for. Moreover, the facilities of quick turnaround time, better testing features and higher agility make Android the first option to go for. The deeper penetration inside the market and the larger community for support puts the developers at ease and makes the app development task quite faster.

These sum up the reason why enterprises are going Android first. And the trend does not appear to be shifting anytime soon.


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